day 246: New Campaigns

With every new marketing executive hire comes a new idea and most likely a new marketing campaign. Any new marketing campaign brings lots of costs and changes throughout the whole company or organization. The costs go up significantly when the brand, or the logo of the company, is changed. Then every piece of stationary, every building sign, every truck painting, every product package, every business card, everything must change. It's always a huge decision that many people in the company have to buy into and agree upon. But, it is always driven by one person who is most often the most senior Marketing executive. She or he believes wholeheartedly that the change will be substantive, important and long-lasting. From there the entire organization rallies around the change and go about spreading the word with advertising on TV, billboards, print, etc. and most importantly through word-of-mouth. The new campaign is a total overhaul and make-over. The great thing about us as believers is that we can receive our own overhaul and makeover and we don't have to be a Chief Marketing Officer or sell it to a lot of other people to make it happen. All we need to do is make our own decision. Yes, we have to be willing to bear the cost of giving up those areas of our lives that are of the old and don't support the new. Paul tells us that this new and eternal campaign comes with our simple acceptance of Christ; "This means that anyone who belongs to Christ has become a new person. The old life is gone; a new life has begun!" As you work today, can others around you see the new you or are they still seeing the vestiges of the old brand, the old logo, the old personality? Each day, in each work situation where it is that the old that wants to come through, we must hold to our new approach to life, the one we are living through Christ. Just like after the new marketing campaign has taken hold, we can't just reach into the desk and pull out our old business cards and start passing them around. Once the new is here, the old must go. Can you say today that you have given up all of the old and are totally on board with your new you?

Reference: 2 Corinthians 5:17 (New Living Testament)