day 673: Strategic Shifts

"So be strong and courageous! Do not be afraid and do not panic before them. For the Lord your God will personally go ahead of you. He will neither fail you nor abandon you."

One of the scariest things to do in business is to conduct a real strategic plan exercise. When done right, strategic plans have the input of many stakeholders and should feel like a comprehensive 360 degree look at the business, the market, the opportunities and the challenges. Coming out of the study will be a set of new targets and direction for the organization. Then, whoever is in charge has to answer the questions of "why not?" to all of the great ideas that have been presented. These can be as daunting like, how to double the size of the business in a specified time frame, or adding to or shedding parts of the business, or even as drastic as changing course and entering into new business segments. Whatever they are, they take courage to adopt and fortitude to implement. Someone once told me, "Vision is imagining that which cannot yet be seen." That is what we do when we make strategic shifts, we vision what cannot yet be seen. That is why it is scary and why we need to be courageous and strong to make the shifts. Businesses, or any organization, need to undertake regular strategic evaluations to stay healthy, pointed in the right direction and growing.

We also should take strategic inventory every now and then to be sure that our lives are pointing the direction that they should. God has given us the direction and the path to follow but are we sure that those things in our life where we spend our time, our energy and our resources are aligned to that plan? It is one thing to know the direction, it is another to align ourselves in that direction. Just like the strategic shifts and the tough decisions a business may have to take, we personally have to make those same hard calls. And yes, sometimes it does take courage. But, God gives us His promise that He will go in front of us so all we have to do is follow Him and He will not fail us or leave us alone. To have that promise should give us all the courage and strength we need to make the necessary and needed strategic shifts in our lives.

Reference: Deuteronomy 31:6 (New Living Testament)