"Don't think only about your own
affairs, but be interested in others, too, and what they are doing."
I just returned from two days at GRAMMY Camp New York. As Chairman of the Board of the GRAMMY Foundation, I absolutely love going to GRAMMY Camp and seeing the best of the best high schoolers pursuing their dreams of making it in the music industry. The New York GRAMMY Camp happens at Converse's Rubber Tracks Studio in Brooklyn. Converse donates the week of the studio's time and support to the GRAMMY Foundation. Having this availability to be in a state-of-the art studio is just amazing and so appreciated. What's even more amazing is that Converse makes this studio available to any musician and best of all they provide the studio for free, without any strings attached; Rubber Tracks Apply . When I tell people this they are taken back with Converse's generosity and just how cool it is that with this one gift of availability they are building deep loyalty and commitment with their consumers. One band that forever remembers the one time that they were able to record that one album because of Converse will wear Chuck Taylor's forever. Availability of what we have to offer; be it space, knowledge, people, services, etc. are powerful, powerful consumer brand building tools!
We are God's ambassadors and message carriers. When we make our talents, time and treasures available to others we have the opportunity to demonstrate the transfer and availability of God's love. Being available, while not hard, does take work and sacrifice, but with all the sacrifice that was made for us making a little sacrifice to be interested in and available to others seems like not that hard to do. Can we find one way today to do so?
Reference: Philippians 2:4 (New Living Testament)
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