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Pinterest and
others who are using the interest graph to build businesses are thriving.
What they have figured out is that what we really care about, we like to
share and publish with others, and what we are marginally interested in is
optional as to whether or not we tell or follow others about. We want
to go deep on our "super interests" and can take it or leave it on
the rest. This is why we will see more and more of these kinds of
sights that allow us to publish out and curate the interests that we care
most of and receive an intrinsic reward when we do. In our
businesses we have to figure out how to do and be the same for our customers
and consumers. If we can associate ourselves into their interest graph
and help them feel like they are engaging at a deeper level with us, with
those things they care about then it works. Lifestyle marketing has
been doing this on a one-size fits all for many years, but it has only been
in the past few years that we have been able to use the technology tools to
turn the equation around and connect with the consumer at a level that is far
beyond trying to make someone feel young, alive and refreshed because they drink
a Pepsi.
We are not far off
from a time that we will be able to allow out faith and beliefs to be
"seen" by others just by turning on our smartphones to make us
available for others to know who we are. Imagine that like when our
phones tell us a hot spot is available we might know that there is another
believer in the room with us who would like to meet and share our common
interest. We are reaching a time when we are going to need to make new
choices on how we "publish his glorious deeds" in how we open,
allow, and publish ourselves to others. Let us be prepared for that day
by asking for the courage and the readiness for when that moment is presented
to us, either in the new days and ways to come, or even today when the
opportunity to share our faith arises.
Reference: I
Chronicles 16:24 (New Living Testament)
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